Shipping Free and 11 Other Online Marketing Tactics
Making someone buy from you isn’t always as simple as showing them your product and telling them why they buy it. Dahil dito, kailangan maging creative pagdating sa paghikayat ng mga tao para bumili mula sa iyo.
One of the best ways to do this is by offering free shipping, which can quickly tip online shoppers over the edge into becoming paying customers.
Kailan Gagamit ng Free Shipping as a Marketing Strategy
Shipping free has become a popular marketing tactic for online businesses in recent years, and for good reason. Ang presyo ng shipping ang isang major factor na pumipigil sa customers kapag bumibili ng isang produkto.
Offering shipping free can help attract and retain customers. However, it's important to use free shipping strategically in order to maximize its effectiveness.
Ang isa sa pinakamagandang pagkakataon na gamitin ang free shipping bilang isang marketing strategy ay tuwing holiday season. Studies show that consumers are more likely to make purchases online during the holidays, and offering free shipping can be a key differentiator between your business and your competitors.
Isa pang magandang pagkakataon na gamitin ang free shipping ay tuwing sales at special promotions. Offering free shipping as a limited-time offer can create a sense of urgency and encourage customers to make their purchases sooner rather than later. This can be especially effective for businesses that sell seasonal or time-sensitive products.
Additionally, offering shipping free can be a useful tactic for businesses that are just starting out or looking to expand their customer base. By removing shipping costs, businesses can lower the barrier to entry for potential customers and make it more enticing for them to take a chance on a new product or brand.
It's important to note, however, that free shipping isn't always the best strategy for every business or situation. For example, businesses with high shipping costs may find it financially challenging to offer free shipping on all orders. Similarly, businesses that sell bulky or oversized products may face logistical challenges in offering free shipping.
If shipping free isn't a viable option for your business, there are other strategies you can use to entice customers to make purchases. For example, offering free returns or exchanges can make customers feel more confident in their purchase decisions. Alternatively, offering a discount on shipping costs or bundling shipping costs with the price of the product can also be effective.
Pag gumagamit ng free shipping as a marketing strategy, importante na i-consider ang overall impact on your bottom line. While offering free shipping can attract new customers and encourage repeat purchases, it can also eat into your profits if not used strategically. By understanding your shipping costs, tracking your results, and making adjustments as needed, you can ensure that free shipping is a valuable and effective component of your overall marketing strategy.
5 Common Mistakes When Using Free Shipping as a Marketing Tactic
1. Not Offering Free Shipping for All Orders: It’s important to offer free shipping on all orders, otherwise customers may be hesitant to make their purchase if they have to pay extra for shipping. This could cause them to abandon the cart and look elsewhere for a better deal.
2. Not Advertising Your Free Shipping Offer: If you’re offering free shipping, make sure to advertise it! This will help draw customers in and convince them that your store is the best place to shop.
3. Not Offering Free Returns & Exchanges: If you’re offering free shipping on orders, it’s important to also offer free returns and exchanges. This will help make customers feel more confident when making their purchase, as they know that if something goes wrong they can send it back for free.
4. Not Tracking Your Results: It’s important to track your results when offering free shipping in order to see if it’s having the desired effect. If it’s not working as expected, you can make adjustments and optimize your strategy.
5. Not Offering Alternatives: It’s important to offer alternatives if customers don’t want to or can’t take advantage of the free shipping offer. You should include other discounts and promotions in order to give customers more options.
11 Other Marketing Tactics
Marami pang ibang marketing tactics bukod sa free shipping para mapalago ang iyong sales.
Read on to learn more about 11 other tactics you can leverage to get people buying from your business.
1. Guarantees: Ang pagkakaroon ng guarantee ay isang paraan para magtiwala ang customer sa iyong tindahan. Having some sort of guarantee in place could be the difference between someone visiting your site and not converting, or becoming a paying customer.
2. Offering Affiliate Programs: Affiliate programs are an underutilized way to get more sales for your business. Not only do they make it easier for people you already know (like friends and family) to promote your product, they can also open up new opportunities with influencers and other businesses.
3. Rewards Programs: Magandang tactic ang reward programs sa pag-retain ng customers at paghikayat sa kanila na bumili muli. Not only will it help keep customers coming back for more, but it’ll also make them feel valued which will increase their loyalty.
4. Offering Discounts: Discounts are an effective way to get people in the door, or rather to your website. Not only will it make it easier for price-sensitive customers to afford your product, but it’ll also encourage them to buy more since they’re getting a deal.
5. Referral Programs: Referral programs are an effective way to get more customers without spending too much money on advertising and marketing. By offering incentives to existing customers, they’ll be more likely to tell their friends and family about your business, expanding your reach without too much effort.
6. Contests & Giveaways: Contests and giveaways are an effective way to generate more sales and get people talking about your business. Not only will it encourage customers to buy, but it’ll also help you build brand awareness, as contests tend to be shared on social media.
7. Personalization: Personalization is one of the most effective marketing tactics available today. By personalizing your offerings and messages, you’ll be able to connect with customers on a deeper level, making them more likely to buy from you.
8. Freebies & Samples: Offering freebies or samples of your product is an effective way to get people interested in what you’re selling. Not only will it give them a chance to try out your product for free, but it’ll also help build trust with potential customers.
9. Upsells & Cross-Sells: Upsells and cross-sells are effective ways to increase sales by offering additional products or services based on what someone already purchased. This can encourage customers to buy more, as well as get them to spend more money per purchase.
10. Loyalty Programs: Loyalty programs are a great way to retain customers and increase sales. By offering rewards over time, you’ll be able to keep customers coming back for more, as well as convince them to buy more each time they do.
11. Create Urgency: Creating a sense of urgency is a great way to get people to make their purchase faster. By limiting the availability of products, or offering discounts that expire soon, you’ll be able to convince customers that now is the best time to buy.