sari sari store

Sari Sari Store: Grocery Business Tagumpay sa Pilipinas

Erina Cahya, 02 May 2024

Sari-sari stores are an integral part of Filipino culture. It is a small, family-run convenience store typically found in rural and urban neighborhoods throughout the Philippines. Sari-sari stores are popular among Filipinos because they offer convenient access to basic necessities such as food, toiletries, and household items.

The products stocked by sari-sari stores vary according to the store owner's preferences, but typically include a range of products such as canned goods, soft drinks, snacks and candies, cigarettes, toiletries and hygiene products, cleaning supplies, stationery items, kitchenware, and even clothes.

Sari-sari stores are also increasingly offering more diverse services including phone cards, game top-up, e-load, and other digital services. Phone cards are a popular service for those with limited access to landlines or the internet. Customers can purchase prepaid phone cards from sari-sari stores which enable them to make calls at discounted rates.

Picture: sari-sari store
Picture: sari-sari store


Game top-ups are also becoming increasingly popular in sari-sari stores. These allow customers to purchase credits for online gaming accounts. Customers can then use these credits to buy virtual items, such as weapons or special characters in the game, or even upgrade their accounts with extra features.

E-load is also a service which is becoming increasingly popular in sari-sari stores. Eload is electronic loading of payments into prepaid accounts. Customers can use this service to recharge their credit cards and purchase goods or services online without needing a cash transaction.

The convenience of sari-sari stores has made them an essential part of Filipino life, providing access to goods quickly and affordably. The range of products and services available in sari-sari stores is constantly evolving, providing customers with new and innovative ways to access the products and services they need. This makes sari-sari stores invaluable resources for many Filipinos, offering convenience and affordability as well as access to a wide range of goods and services.


Read also: Sari-Sari Store Ideas for Your Success


Paano Mag Set Up ng Iyong Sari Sari Store

Picture: Grocery Shelf
Picture: Grocery Shelf


  1. Locate a suitable location for your store. It should be accessible to customers and close enough to potential suppliers.Gather the necessary equipment and materials such as shelves, containers, display racks, cash register, and signage. You will also need products to stock in your store.
  2. Create a pricing system for your merchandise. You should consider the cost of goods, taxes, and overhead costs when setting prices for your products.Promote your store to attract customers and create a network of suppliers who can provide you with regular stock and new products as needed.
  3. Keep track of inventory, sales, and income so that you can generate reports and make decisions about pricing, promotions, and other aspects of running your store.Develop a customer service system to ensure that customers are satisfied with their experience when they shop in your store.
  4. Ensure the safety and security of your store by keeping it clean and well-lit, installing security cameras if needed, and taking other safety precautions.


Sari-sari stores are a vital part of the Filipino economy, providing convenient access to basic necessities for millions of people. With their innovative services and products, sari-sari stores are becoming even more important to everyday Filipinos and those looking to start their own business.


Mga Importanteng Sari-Sari Store Products

Unlike a conventional grocery store or supermarket, sari-sari stores typically offer a limited selection of products. Here are some of the most popular products that you can find in most sari-sari stores:

  • Canned goods – canned fish, Vienna sausage, corned beef, luncheon meat, and other canned items are a common sight in sari-sari stores. Popular brands such as Century Tuna and 555 are also often featured.
  • Snacks – chips, biscuits, chocolates, and other snacks are popular items in sari-sari stores. Local brands such as Boy Bawang, Chippy, and Jack n Jill make up a large proportion of the snacks offerings.
  • Beverages – soft drinks are usually stocked. Most in-demand brands are Coca-Cola, Sprite, and Royal. Others such as energy drinks, powdered juices, and 3-in-1 coffee sachets are often available as well.
  • Groceries – basic food items such as sugar, flour, cooking oil, and salt are commonly stocked too. Some stores may also have a small selection of fruits and vegetables.
  • Personal Care – personal care items such as soaps, shampoo, toothpaste, and contact lens cleaning solution are also available in sari-sari stores.
  • Tobacco – cigarettes and other tobacco products make up a considerable portion of the sales in many sari-sari stores. Popular brands include Marlboro
  • Instant noodles – these quick and easy meals are a favorite of sari-sari store customers. From instant cup noodles to regular packs, a variety of flavors and sizes can be found in most stores.
Picture: Biscuit
Picture: Biscuit


  • Biscuits and snacks – sweet or savory treats like cookies, crackers, chips, and chewy candies are always popular items in sari-sari stores.
  • Candy and chocolates – a wide range of candy, chocolate bars, gummies, and other sweet treats can usually be found in sari-sari stores.
  • Household items – basic household essentials such as detergents, bleach, dishwashing liquids, and other cleaning supplies are often stocked on the shelves.
  • Game top-up – prepaid cards for gaming platforms such as Steam, Playstation Network and Xbox Live can be purchased from sari-sari stores.
  • E-load – prepaid load for mobile phone services is a popular purchase from sari-sari stores. All major telcos such as Globe, Smart, and Sun Cellular provide e-load products in denominations ranging from Php 10 to Php 500.


Read also: How to Promote a Product and 12 Tips for Your Sari Sari Store


Buy Load: Bakit ang Eload ay Magandang Idagdag sa mga Sari Sari Stores

E-load business is growing in popularity in the Philippines due to its convenience and profit potential. An increasing number of store owners are adding e-load products to their inventory, allowing customers to buy prepaid load for mobile phone services at their convenience.

By offering e-load products, sari-sari store owners are not only able to provide a valuable service to their customers, but they can also generate additional profits from customers who often buy loads.

E-load products are usually sold at a discount of 5% to 15%, allowing storeowners to make a good profit on each sale. In addition, e-load is typically purchased in small denominations, meaning that store owners can benefit from the large volume sales associated with this product.


How to Setup Your E-load Business for Those Who Buy Load from Your Sari Sari Store

Picture: Credit Counter
Picture: Credit Counter


To set up your e-load business, you need to purchase an e-load device and cards from a distributor. The device is used to load the prepaid credits into the customer's phone. Once you have purchased your e-load setup, you will be ready to start selling e-loads in your sari-sari store.

When it comes to pricing, most store owners set their prices slightly higher than the official price. This allows them to make a profit on each sale. You can also offer discounts and other promotions, such as buy-one-get-one free offers, to attract customers.

Finally, it is important to let your customers know that you are selling e-load in your store. You can do this by putting up a sign or telling them directly. You can also advertise your e-load services on social media or in your local newspaper to reach a wider audience.

By offering e-load products to their customers, sari-sari store owners can provide an important service while generating significant profits. With the right pricing and promotions, your store can be the go-to place for all of your customer's prepaid load needs.

It is important to note that it is illegal to sell e-load or any other kind of prepaid product without a license in the Philippines. To operate an e-load business, you must apply for and obtain a valid permit from the National Telecommunications Commission. In addition, you must ensure that all transactions are properly recorded in an official sales ledger.

Following these steps will ensure that your e-load business is compliant with Philippine law and regulations. By doing so, store owners can build a successful and profitable e-load business while providing their customers with an important service.


Game Top-Up Para sa mga Sari Sari Stores

Picture: Online Game Voucher
Picture: Online Game Voucher


To make money from sari-sari stores, game top-up cards are a great addition. Game top-ups provide customers with access to the latest games and entertainment platforms, allowing them to enjoy the latest releases and stay up-to-date on their favorite games.

Game top-ups are usually sold in denominations ranging from Php 50 to Php 500 and can be purchased from sari-sari stores for a slightly discounted rate. Store owners can benefit from the large volume sales associated with this product, as customers often buy multiple top-up cards to get the best deal.

Store owners should also be aware that some games and entertainment platforms require customers to register their card before using it. This means that storeowners must keep track of each customer's purchase in order to provide them with any necessary registration codes or other information.

By offering game top-up products to their customers, sari-sari store owners can provide an important service while generating additional profits. With the right pricing and promotions, your store can be the go-to place for all of your customer's gaming needs.


Read also: Best Sari-Sari Store Design in the Philippines for You


How to Promote Your Sari Sari Store

Picture: Instagram Post
Picture: Instagram Post


To ensure the success of your sari-sari store, it is important to promote and advertise your business and your sari-sari store products. There are a number of ways that you can do this, including:

1. Social Media

Use popular social media platforms such as Facebook and Instagram to share pictures of your products and services. You can also use these channels to let customers know about any special promotions or discounts.

2. Flyers and Posters

Create colorful flyers and posters to hang around your store or in the local area. These can be a great way to draw attention to your business.


3. Newspaper Ads

Place newspaper ads that highlight any special offers or promotions you have available. This is a great way to reach a wider audience.


By utilizing these methods, you can ensure that your sari-sari store is well known in the local community and is a go-to destination for all of your customer's needs.


Mga Common Mistakes Na Dapat Iwasan When Setting Up a Sari Sari Store

Picture: Snack
Picture: Snack


What makes a store fail is not always obvious, but there are some common mistakes that store owners make. Here are a few of the most important ones to avoid:

  • Not charging enough for services: Store owners often don't charge enough for their services, which can lead to financial losses.
  • Poor customer service: Providing poor customer service can lead to dissatisfied customers, resulting in lost sales. Make sure that your store is staffed with friendly and knowledgeable employees.
  • Not offering enough services: Many sari-sari stores only offer basic items such as snacks and drinks. To make more money, you should also offer other services such as prepaid cards, game top-up cards and e-load.
  • Not keeping accurate records: Keeping an accurate record of sales and inventory is essential to ensure that your business runs smoothly. Make sure that all transactions are properly recorded in an official sales ledger.
  • By avoiding these mistakes, store owners can ensure the success of their sari-sari store. With the right products, promotions, and customer service, your store can become a thriving business.


Read also: Product for Sari-Sari Store, Heto na Mga Bagay na Dapat Mayroon



Picture: Grocery Store
Picture: Grocery Store


Sari-sari stores are an important part of Filipino culture and offer customers convenience and value. By offering game top-up cards as well as other services such as e-load and prepaid cards, store owners can take advantage of the large sales volumes associated with this product. To ensure the success of their business, store owners should be sure to promote their products and services through social media channels, flyers, posters, and newspaper ads. Finally, by avoiding common mistakes such as not charging enough for services or providing poor customer service, store owners can set their business up for success.


The advantage of sari-sari stores over other businesses is their convenience and affordability. By stocking their store with the right products and offering quality customer service, store owners can ensure the success of their business. With a bit of effort, your sari-sari store can become a thriving business that provides great value for customers in your community.